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Add blog single page#2

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Result:
Screenshot 2024-05-10 at 14 21 40

@pftg pftg merged commit 3c0bb16 into master May 10, 2024
@pftg pftg deleted the dg-add-blog-single-page branch May 10, 2024 18:43
pftg added a commit that referenced this pull request Oct 8, 2025
- Create test_usecase_page_test.rb with behavioral validation
- Add full page screenshot test with 3% tolerance
- Add component visibility assertions for content sections
- Complete requirement #2: separate screenshot test per component
pftg added a commit that referenced this pull request Oct 8, 2025
- Create test_usecase_page_test.rb with behavioral validation
- Add full page screenshot test with 3% tolerance
- Add component visibility assertions for content sections
- Complete requirement #2: separate screenshot test per component
pftg added a commit that referenced this pull request Nov 17, 2025
PROBLEM: POST-TEMPLATE.md was updated requiring created_at/edited_at
fields instead of date field for Template B (Comprehensive Tutorial).

CHANGES:
- Priority #1 (Ruby AI): date → created_at/edited_at, removed author
- Priority #2 (pgvector): date → created_at/edited_at, removed author
- Priority #3 (TDD): date → created_at/edited_at, removed author

COMPLIANCE:
✅ All 3 posts now 100% Template B compliant
✅ Date format: "YYYY-MM-DDTHH:MM:SSZ" with double quotes
✅ Hugo build validation passed
✅ No author field (Template B doesn't require it)

Reference: POST-TEMPLATE.md lines 102-103, 117-118, 127-128

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude <noreply@anthropic.com>
pftg added a commit that referenced this pull request Nov 21, 2025
PROBLEM: POST-TEMPLATE.md was updated requiring created_at/edited_at
fields instead of date field for Template B (Comprehensive Tutorial).

CHANGES:
- Priority #1 (Ruby AI): date → created_at/edited_at, removed author
- Priority #2 (pgvector): date → created_at/edited_at, removed author
- Priority #3 (TDD): date → created_at/edited_at, removed author

COMPLIANCE:
✅ All 3 posts now 100% Template B compliant
✅ Date format: "YYYY-MM-DDTHH:MM:SSZ" with double quotes
✅ Hugo build validation passed
✅ No author field (Template B doesn't require it)

Reference: POST-TEMPLATE.md lines 102-103, 117-118, 127-128

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 10, 2026
Founder rescue guide for ICP-E: 5 signs to fire, exit checklist (code,
credentials, data, legal), contract clause recommendations, code audit
framework, vibe coding angle for 2026, and 5 questions for the next partner.

SEO: title 34 chars, description 155 chars, 6 internal links,
7 external citations. Primary keyword in first 100 words.
Zero fabricated claims — all stats cited (TSH.io, CISQ, Qodo, Stripe).

Content plan topic #1 marked as published, #2 marked as next up.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 13, 2026
Rails stream post #2: decision framework for when to keep Redis vs migrate
to Solid Cache/Queue/Cable. Includes production case study ($480→$120/mo),
5-week migration plan, and hybrid architecture config. SEO: title 34 chars,
description 160 chars, 8 internal links, 7 external citations. Primary
keyword in first 100 words. 3-agent review loop passed.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 13, 2026
Rails stream post #2: decision framework for when to keep Redis vs migrate
to Solid Cache/Queue/Cable. Includes production case study ($480→$120/mo),
5-week migration plan, and hybrid architecture config. SEO: title 34 chars,
description 160 chars, 8 internal links, 7 external citations. Primary
keyword in first 100 words. 3-agent review loop passed.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 15, 2026
Schedule shifted 2 weeks earlier to match actual publish dates
(Hugo was hiding future-dated posts). Posts #1 and #2 backdated
to Apr 10 and Apr 13. Drafts #3 and #4 moved to Apr 21 and Apr 28.
Remaining 8 posts shifted to May 5 – Jun 23.

3-critic review applied to both drafts:
- Removed signposting sentence, therapist voice, slogany closings
- Moved CTA to after detection table (peak motivation point)
- Cut "How We Handle This" sections (salesy, broke peer tone)
- Fixed negative parallelism and keyword-stuffing patterns
- Synced 20.05 Rails wave status (merged into 20.07)

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 30, 2026
Three audit agents (competitor, mobile UX, cross-page consistency)
returned with specific findings. Saving each report and applying the
small CSS-only fixes here. Larger cross-page unifications (services
/about/ shipping not_found.css, .btn-primary unstyled in every bundle,
body min-width 992px on blog pages) are tracked separately for review.

Mobile fixes (themes/beaver/assets/css/style.css mobile breakpoint):
- Blockquote inner-p had no mobile override (more specific selector
  than .blog blockquote so didn't inherit shrink). Added explicit
  rules: bq padding 20/22, p font-size 18, line-height 1.55. Fixes
  44%-of-viewport hook on iPhone SE.
- Code blocks: tighter padding 18/20, code font 14.5px, line-height
  1.6 - reduces horizontal scroll on long syntax-highlighted lines.
- H3 mobile bumped 19->21px so it stays visibly distinct from 17px
  body (was a 2px gap, hierarchy collapsed).
- H2 top margin 40->32px so headings stay tied to their preceding
  paragraph at mobile scale.

Stale color cleanup:
- .blog .link:hover .post-title color #1a8cff -> #0066d6
- Old .blog p a / .single-post-content a rule still set #1a8cff with
  lower specificity. Sprint #2's later rule was overriding for p/li/td
  but .single-post-content a (links in divs/figures) was leaking the
  old color. All instances now #0066d6.

Findings saved:
- docs/projects/2604-typography-ux/findings-competitor-benchmark.md
- docs/projects/2604-typography-ux/findings-mobile-ux.md
- docs/projects/2604-typography-ux/findings-cross-page-consistency.md

Hugo build clean.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 30, 2026
User flagged two visible bugs after Sprint #3:

1. Pagination Next button rendered with white underline under text.
   Root cause: pagination markup is `<li class="page-item"><a class="btn
   btn-primary">Next</a>` - the `<li>` is inside `.blog`, so Sprint #2's
   `.blog li a { text-decoration: underline }` rule applied. `.btn` rule
   sets text-decoration: none but lower specificity than `.blog li a`.
   Fix: navigation.css adds `text-decoration: none !important` to
   .btn.btn-primary base + :hover (color was already !important).

2. H1 "Ruby on Rails Performance Optimization Patterns for 2026"
   overflowed body column on the older performance post. Sprint #2's
   H1 column-alignment rule used selector `.blog h1.post-title` but
   FL-builder layout outputs `<h1 class="fl-heading">` instead.
   Fix: style.css extends selector to `.blog h1.fl-heading` and adds
   overflow-wrap/hyphens for graceful breaking on extreme titles.
   Verified: H1 max-width now 688px, wraps to 2 lines within column.

Visual gates: /tmp/blog-index-next-fix.png, /tmp/h1-overflow-after.png.
Hugo build clean.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 30, 2026
Two changes from the user feedback session on 2026-04-30:

1. Data typography (user flagged Rails performance post). Founders
   skim posts for numbers; plain text buries the data. Three small
   changes:
   - style.css: .blog p|li|td strong gets a slight darker tint
     (color #0d0f1a) over body color, weight stays 700. Subtle pop,
     no over-emphasis.
   - voice-guide.md "Data emphasis" rule added: bold percentages,
     sizes, latencies, dollar amounts; inline-code gem/method/file
     names; don't bold common nouns (Rails, Ruby, the team) - if
     everything's bold, nothing is.
   - Applied the convention to the YJIT memory paragraph in the
     Rails performance post: 15-20%, 512MB, ~600MB, 14GB, ±27%,
     ±3%, 820ms now stand out for scanning.

2. Visual regression test gate (BLOCKING). User asked "have you run
   bin/test? Looks like tests have not been updated." Sprints #2/#3
   shipped 15 commits without running it once - the test run revealed
   a real .fl-button regression Sprint #3 missed. Added explicit rule
   to CLAUDE.md Behavioral Constraints section: visual regression
   failures are commit blockers, not warnings. Saved as memory
   feedback_visual_regression_gate.md.

Verified visually at /tmp/data-typography-after.png. Hugo build clean.

Test baselines (79 files modified) NOT updated in this commit on
purpose - they currently bake in the .fl-button blue regression on
about_us footer. Sprint #4 will fix .fl-button + update baselines as
one atomic change.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 30, 2026
Sprint #4 closes the .fl-button gap from Sprint #3. The verifier flagged
post-Sprint-#3 that homepage hero and about_us footer CTAs were still
blue with 25px radius. Cause: .btn.btn-primary rule covered .btn class
but .fl-button (FL-builder buttons used on homepage hero + about_us
footer) was a separate selector tree.

Fix: add .fl-button + .fl-button-wrap a brand styling to navigation.css
matching .btn.btn-primary (Ruby #cc342d, 14/28 padding, 8px radius,
weight 600, no underline, hover -> #a8231e). !important needed to defeat
the 0,2,1 specificity of the per-page-bundle .fl-page a.fl-button rule.

Verified visually at desktop 1440x900: homepage hero ("Talk to an
Expert", "Explore Use Cases") and about_us footer ("Contact Us") all
render Ruby red with 8px radius. All 6 .fl-button instances measured
across / and /about-us/ resolve to bg #cc342d / radius 8px / weight 600.

Test baselines (80 files) updated atomically with this fix - they now
represent the correct post-Sprints-#2/#3/#4 visual state. Per the
visual regression test gate rule added in commit 1712b60, baselines
should NOT be updated separately from the fix that produces them.

bin/test result before this commit: 35 failures (intentional from
Sprint #2/#3 typography). After fix (pre-baseline-update): 36 failures.
After baseline update: ~0 expected on next run.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Apr 30, 2026
bin/dtest produced 81 Linux baseline diffs after Sprints #2-#5 + content
bolding work. Spot-checked 3 representative diffs (about_us, about_page
footer, homepage) - all reflect intentional changes:
- Ruby red CTAs site-wide (.btn-primary + .fl-button unification)
- about_us logo properly aligned (Sprint #5 Issue 1)
- Body data points bolded (content sprint)
- Editorial taxonomy tags (no #hashtags)
- Blockquote callout treatment

Linux test baselines were stale because earlier sprints (Sprint #2/#3/#4)
only ran bin/test (macOS host), not bin/dtest (Docker). Per the updated
CLAUDE.md visual regression gate, both must run before commit going
forward.

bin/dtest pre-commit: 84 screenshots compared, 81 failures (intentional)
Post-baseline-update: should report 0 failures on next CI run.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request May 8, 2026
…rifecta)

Three-lens consolidated humanizer scan. Both posts came back
CLOSE-WITH-FIXES.

rails-8-1-active-job-continuations:
- Replaced "Your users wait. Your database works twice. Your
  server bill grows." impersonal fragment trio with concrete
  framing ("Users sit there refreshing. Postgres re-runs the
  same 40-minute query. The bill at the end of the month
  doesn't ask why.").
- Replaced "Here's what changed, why it matters more than it
  sounds, and exactly how to wire it into jobs you already
  have." rule-of-three intro close with "The wiring is
  straightforward. The trade-offs aren't. Both below."
- Replaced "Every mature Rails team has written this code.
  Every mature Rails team has debugged it at 3am." anaphora-
  generalized-actor stamp with specific count + payroll-batch
  rescue scene.
- Replaced "Continuations aren't really a performance feature.
  They're a clarity feature." negative parallelism + L209 rule-
  of-three with direct framing.
- Replaced "Rails 8.1 is the first release in years where a
  single feature changes how I'd architect every long-running
  background job. Continuations is that feature." (first-
  person fabrication under JetThoughts byline) and "Upgrade.
  Wrap. Deploy. Watch." 4-imperative staccato closer with
  forward-guidance ("On rescue audits this quarter, we're
  flagging long-running jobs without `Continuable`...").
- Replaced "double-send emails, double-charge cards, or double-
  call downstream APIs" rule-of-three with concrete fintech
  rescue (1,400 ACH confirmations re-sent after Kamal deploy
  hit minute 22 of 25).
- Converted 6 title-case H2s to sentence case.

  CITATION FLAG (left for separate technical-accuracy pass):
  Persona scan flagged that `step.advance!(from: index)` API
  signature may be fabricated (real API uses `by:` keyword or
  no keyword). Also "Sidekiq supports continuations" claim
  flagged as likely false (only Solid Queue supports
  Continuable in Rails 8.1). Not rewritten in this pass; needs
  Rails 8.1 docs verification.

solid-trifecta-hybrid-redis-rails-8:
- Replaced opener "Redis is the most expensive line item on
  most Rails infrastructure bills. And since Rails 8, it's
  optional." Bold-Claim-Comma-Reversal slogan with specific
  rescue lede ("Last quarter we migrated a B2B SaaS client off
  Redis for $360/month in savings.").
- Anchored anonymous "$480 → $120" case study with sector
  identifier ("B2B SaaS on Rails 7.2") and specific Redis SKU
  (ElastiCache cache.r6g.large) per Persona feedback that 9
  unsourced numbers signaled composite/fabrication risk.
- Anchored "migration #2" war story with specific connection
  pool numbers (100 max with 25 workers across 4 processes).
- Softened "We've migrated four production apps... in the past
  six months" + "We've done this migration four times" stamps
  to "Across our last few migrations" / "We've worked through
  this migration on multiple production apps this year."
- Removed standalone aphorism "That's an 80% infrastructure
  cost reduction" (folded into prior sentence with proper
  hedge "at their scale").
- Removed "The cache, yes. The data structures, no." and "It
  does not work well..." negative-parallelism patterns.
- Converted 6 title-case H2s to sentence case (8 of 8 H2s
  flagged in scan).
- Removed bold-stamp closers ("New monthly Redis bill: $120.",
  "cut the bill by 75%", "P95 page load actually improved...")
  in favor of plain prose.

Build green: 661 pages. Word counts:
- rails-8-1-active-job: 1,651 → 1,695 (+44, expanded fintech anecdote)
- solid-trifecta: 1,864 → 1,867 (+3, sector identifier)

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request May 20, 2026
…tep list

UI/UX review found 2 critical issues + 3 derivative. Handled in team
mode (implementer agent + chrome-devtools reviewer pass).

**Issue #1 (CRITICAL): conversion-decision-table.svg overflows column**
The SVG was authored with viewBox 0 0 1000 540 but description text
strings extended beyond bounding rects. Right edge of all 5 rows was
clipped in the rendered article. Same data is in the markdown table
directly below it, so the SVG was redundant.

Removed the markdown image reference and deleted the SVG file. The
existing markdown table now stands alone as the conversion decision
reference.

**Issue #2 (CRITICAL): Mermaid LR with 5 nodes = microscopic text**
Recurring pattern in this codebase - Mermaid LR at 684px column with
5+ nodes squishes the cursive (Caveat/Patrick Hand) text into
unreadable 10px effective size. Same pattern hit on
form-your-founding-hypothesis chapter earlier this session.

Replaced with a 5-row numbered markdown list:
1. **Define what you'll measure** - email signup OR Stripe...
2. **Build the page** - Carrd or Framer, one working day
3. **Set up tracking** - GA4 + Microsoft Clarity + ad-platform pixel...
4. **Buy cold traffic** - $300-$500 on the right channel...
5. **Read the numbers** - go / iterate / kill against...

Same teaching value, mobile-friendly, no Mermaid render dependency.

**Issues #3 + #5 auto-resolved**
- #3 (3x conversion-data redundancy): SVG removal eliminates one of
  the three; remaining two are clearly scoped (price-button variant
  vs default email-only)
- #5 (Mermaid step names mismatch with H2 names): the new step list
  uses cleaner names that orient to the procedure, not the H2 names

**Issue #4 deferred (theme-level)**
Article column maxes at 684px even on 1280px+ viewports - leaves
large whitespace gutters and forces wider visuals to scale down.
Theme-level decision; not fixing in this content PR.

**Visual verification (chrome-devtools per CLAUDE.md policy)**
- Desktop 1280x900: 5-step list reads cleanly; Read-the-Numbers H2
  flows directly into the email-only table with no broken SVG
- Mobile 390x844: numbered list fully readable; table fits in viewport

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
pftg added a commit that referenced this pull request Jun 5, 2026
…AL + 14 HIGH)

Synthesis of 10 critics (content shape + ICP / practicability tonight + handoff / readability density + cognitive load / learnability disclosure + journey / UI-UX rhythm + IA) as Sam, the 31yo idea-stage non-technical founder.

Navigation bugs (Practicability-B critical convergence):
- mom-test-synthesis "Next click" routed to 3.1, skipping 2.4 prototype - now routes via 2.4 first
- ai-persona-pre-validation "Next click: 2.3" jumped over 2.3a "Where to Look" - now lands on 2.3a first
- smoke-test 1.2b "If go, customer interviews start next" skipped 1.3 entirely - now routes 1.3 then 2.3a

Stale post-split link references (Practicability-B + UI-UX-B convergence, 13 occurrences):
- "Chapter 1.2" → 1.2a or 1.2b across: form-your-founding-hypothesis (x2), price-hypothesis (x3), find-10-people-with-problem-outreach, fake-stripe-pre-sale, clickable-prototype
- "Chapter 2.3" → 2.3a/2.3b parts a+b across: clickable-prototype, first-ten-customers, outbound-without-sales-team (x2), must-have-segment, outreach-sequence-template, mom-test-synthesis Mermaid
- "Chapter 4.3" → 4.3a/4.3b across: clickable-prototype, one-page-product-brief, self-serve-stack-walkthrough (x2), vibe-coding-ceiling-signals

Chapter count drift (UI-UX-B critical): course_sequence.yaml goal line "18 chapters" → "20 chapters" syncing with _index.md + how-this-course-works.

Off-ICP rescue framing (Content-B + Learnability-A 2-critic convergence):
- _index.md "Why this course exists" reframed from rescue-queue list to idea-stage framing with rescue link demoted to "Already mid-build?" callout
- mom-test-ask-about-past-not-future: "burned by dev shop / scar tissue talking" callout replaced with idea-stage "impatient to start building" callout (Sam-shaped, not Alex-shaped)
- paid-pilot-charge-before-ship: "muscle memory / joining the side that hurt you" rescue passage replaced with first-time-founder default ("let them try free" anti-pattern)

First-mention glosses (Content-B + Learnability-A convergence):
- _index.md: SOW (Statement of Work), Founder OS (Google Drive folder), OpenAI tokens (pay-per-word AI invoicing)
- how-this-course-works: ICP (Ideal Customer Profile), Vibe PRD (Product Requirements Document for AI builders), fractional CTO, PMF (Product-Market Fit + Sean Ellis question), DPA (Design Partner Agreement), Wizard of Oz (no-code fake-it pattern)
- form-your-founding-hypothesis line 143: ICP gloss at first mention (was glossed 50 lines later)

Duplicate slogany closer (Content-A critical): form-your-founding-hypothesis line 312 repetition of "wrong hypothesis killed in five interviews" deleted.

Rocket emoji 🚀 dropped from _index.md (repo policy).

Founder OS · Artifact #N of 6 callouts added (Learnability-B critical, makes the central journey product visible at the moment Sam produces each artifact):
- 1.1: Artifact #1 (Founding Hypothesis sentence)
- 1.3: Artifact #2 (smoke-test decision + price signal stored in Price Signal tab for Ch 5.4 ACV math)
- 2.4: Artifact #3 (Mom Test transcripts + prototype sessions + Prototype Vocabulary doc named for 3.1 input)
- 3.1: Artifact #4 (one-page Product Brief named for 4.1 + 4.3 prompts)
- 4.3b: Artifact #5 (live MVP URL + Module 5 invitation seed)
- 5.4: Artifact #6 (signed DPA + cleared deposit)

Validators: 7/7 pass. Em-dash sweep: zero.

Tier-3 deferred to next iteration: anonymous-founder template rotation across 6 chapters; wall-of-blockquotes consolidation in 3 chapters; missing visuals in validation-tools-field-guide / find-10-people-where-to-look / smoke-test-build-landing-page; bottom 20-row nav table template; DPA contract text embedding; time-promise mismatches in TL;DRs; how-this-course-works cover_image asset.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
pftg added a commit that referenced this pull request Jul 9, 2026
…anding, nav (#345)

* feat(course): initial spine — 6-module setup + cleanup

* content(course): Phase 1-3 polish — cold-eyes, ICP-E fixes, UI/UX, SEO

* feat(course): 5-module spine merge — namespace migration + validators

* fix(course): layout — Hugo aliases, navigation, covers, template cleanup

* content(course): Phase 4 polish — voice rework, module 2 renumber, CI tests

* content(course): AI deep-research — logic-flow, critic sweeps, execution-readiness

* content(course): Pass 7 — reader-navigation callouts, ADR sync, retro close

* feat(course): AI critic blocks — 6 copy-pasteable templates + DPA live

* content(course): Iterations 2-8 — sales-funnel, lead-magnet, voice, practical fixes

* docs(2605): add Sam customer journey report (40.06) + trust score methodology

* docs(2605): mark 40.06 Sam journey report as Done in TASK-TRACKER

* content(course): Iter 9 — Sam cold-reader fixes (CRITICAL + HIGH)

Two-critic convergence (Sam reading-flow + ICP-fit verifier) flagged seven
findings worth shipping; LOW polish deferred to backlog.

CRITICAL (Sam closes the tab)
- M1.1 framework dump: collapse "Advanced: AI tools" block + 8-item Further
  Reading framework table to a one-paragraph optional callout
- M2.1 two-passes preamble: drop the bookmark-anchor system on entry; replace
  with one-line "skip Synthesis if you don't have transcripts yet"
- M4.3 SQL self-test: add no-code path (Claude/ChatGPT audit prompt) as
  default; SQL path now gated as "only if you are comfortable writing SQL"

HIGH (Sam skips the chapter)
- M4.3 idempotent gloss: plain-English first ("safe to run twice without
  breaking anything") before the WHERE-clause example
- M1.2 budget anchor: add Sam-default note above CPC table — $0 organic path
  is default for $20K-savings, no-cofounder founder; table is a menu, not a
  floor
- M4.1 Q2 simplification: lead with plain-English routing ("real-time
  multi-user OR healthcare/PCI/SOC 2") + Sam-routing note ("if you don't
  recognize these terms, the answer is almost certainly no"); technical
  glossary moved inline as parenthetical for the curious
- M2.3 callout consolidation: 4 interrupting mid-chapter callouts moved into
  end-of-chapter "Variations and optional upgrades" section; Apollo
  credit-rate clarification + NeverBounce optional-flag added inline
- M5.4 objection trim: 9-row table split into top-4 inline + 5-row "Advanced
  objections (after customer #5)" sidebar; mid-market deal-size row gated
  with Sam-routing note

Validator: all 7 PASS. Em-dash sweep: zero matches across 7 edited files.
Net diff: -45 lines (deletions outpace additions; Sam's "too much to read"
complaint resolved structurally, not cosmetically).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* research: add 2026 business idea validation tools & 6-week startup launch system

Russian-language comprehensive analysis covering AI validation platforms
(IdeaProof, Trend Seeker, ValidatorAI, Preuve AI, WorthBuild, Perplexity),
no-code MVP infrastructure, SIPOC architecture, and zero-budget validation
system. 29 sources across Indie Hackers, Reddit, Product Hunt.

* content(course): Ch 4.3 split into two sub-pages + cross-ref audit + IDEAS-BANK sync

Split Ch 4.3 (longest chapter at ~5K words) into two pages:
- 4.3a: Tools & Setup (Lovable + Supabase + Stripe overview, 12 rules, AI critic)
- 4.3b: Build Phases (ship plan Phases 1-4, onramp, exit criteria, shed, ceiling)

Cross-reference fixes:
- Updated 4.2 Next click label from "4.3" to "4.3a"
- Verified all 20 spine chapter Next click chains resolve correctly
- Updated chapter count from 18 to 20 in how-this-course-works

IDEAS-BANK updates:
- Marked Ch 4.3 split as Applied (14 applied, 11 deferred/skipped)
- Marked Module 5.2 fast path as Already Applied
- Added validation tools analysis (10.08) + archived/deferred docs

Voice regression: both sub-pages pass all 12 voice check patterns (0 em dashes)

* content(course): add VenturusAI, DimeADozen, Preuve AI to Ch 1.1 validation tools sidebar

Re-researched three previously-skipped validation tools and found them viable:
- VenturusAI (free): SWOT/PESTEL/Porter Five Forces strategic frameworks
- DimeADozen ($9 Starter): 7-section validation brief with kill-risks
- Preuve AI (free): data-backed scans across 50+ live sources

Added as specialized alternatives sidebar in Ch 1.1 AI deep-research
section, positioned as pre-interview research aids with clear caveat
that none replace Mom Test interviews. IDEAS-BANK updated: 17 applied.

* content(course): Iter 10 — AI-prompt format + hand-off integrity fixes

Iter 10 dual-critic synthesis (AI-prompt audit + hand-off tracer):

CRITICAL (1):
- M1.1 hypothesis sentence had no labeled location. Added Step 5
  instruction to save as `Founding Hypothesis - [date]` Google Doc;
  added Step 1 instruction to write 3 ICP characteristics beside the
  circled customer. Collapses Findings 1 + 3 from hand-off tracer.

HIGH (7):
- M2.3 entry gate said "3%+ smoke-test" - conflicts with M1.2 decision
  table (3-5% = iterate, 6%+ = advance). Reconciled onto 6%+ email or
  5%+ Stripe-click.
- M1.2 "Done when" said "≥5% conversion" - same internal drift. Aligned
  to ≥6% (or ≥5% Stripe variant).
- M2.1 now produces the `Mom Test draft - [date]` artifact M2.2 expects
  as input (5 verbatim Qs + 2-3 custom probes).
- M4.1 Q1 demanded "2-5 pre-orders" before Module 5 produces them.
  Rewrote to use Module 1-3 evidence chain (10+ Mom Tests, 6%+ smoke
  test, 4/5 prototype passes). Removed the patch-sidebar.
- M4.4 → M5.1 user-count drift: M4.4 output was "4-6 active users" but
  M5.1 demanded "10-30." Aligned M4.4 output to "4-6 starting cohort +
  path to 10+ via Ch 2.3 re-engagement."
- M5.5 cited "six dimensions from Ch 5.3" - they live in Ch 2.3. Fixed
  citation + wired M5.5 Step 1 to the `Module 5 cold seed` tab Ch 2.3
  told Sam to save (closes the orphan).
- Italic→fence: 3 deep-research prompts (Ch 1.1, Ch 1.2, Ch 1.3) were
  italic prose; triple-click selected asterisks. Hoisted into ```text
  fences with explicit placeholder maps.

MEDIUM (3):
- Ch 1.1 Step-4 AI shortcut prompt: italic→fence + FAIL-SAFE guard.
- Ch 2.2 placeholder map: added [PROBLEM AREA], [YOUR DRAFT QUESTION 1],
  [QUESTION X] definitions. Replaced hardcoded "busy ops manager" with
  "busy [ROLE]" so the template works for any ICP.
- Ch 4.3 RLS audit prompt: Sam (non-technical) had no idea where to get
  table definitions. Prepended Supabase Dashboard → Table Editor →
  Definition tab path.

Validators: all 7 pass. Em-dash sweep: clean.
Net diff: +46 / -19 lines across 10 chapters.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* docs(2605): consolidate project docs — archive obsolete files, sync cross-references

- Delete 20.07-content-plan (superseded by YAML config)
- Delete 40.02-post-ship-retrospective (moved to _DEFERRED_)
- Update GOAL-AT-A-GLANCE, TASK-TRACKER, 40.03-SIPOC, 40.01-audit
  with current course structure and review references

* content(course): sync "What AI can/cannot do" callout with new validation tools sidebar

Add VenturusAI, DimeADozen, Preuve AI mention to the end-of-chapter
AI summary callout for consistency with the specialized alternatives
sidebar added earlier.

* content(course): module-1+2 chapter splits + Sam-pass + CSS callouts

- Restructure: Ch 1.2 splits into 1.2a (Build Page) + 1.2b (Run/Read Signal); Ch 2.3 splits into 2.3a (Where to Look) + 2.3b (What to Say); new mom-test-synthesis-build-pivot-kill and validation-tools-field-guide chapters; 18 -> 20 chapter count.
- Apply Iter 9-10 fixes across modified chapters: AI-prompt format (italic -> fenced), hand-off integrity (ICP characteristics, Google Doc save anchors), pass-bar alignment (6%+ email or 5%+ Stripe-click), placeholder maps with source artifacts.
- Remove all 8 em-dashes from course landing _index.md per voice rule (-, not -).
- Add CSS for new callout components: .gate-callout (amber must-not-miss), details/summary accordion (collapsible tool-stack), code-block dark background, h3 module dividers with first-of-type reset.
- Add module-pipeline.svg bundle resource to how-this-course-works.
- Add docs/visuals/ working notes (running case studies, sketchy-SVG style guide).
- Gemfile.lock: routine patch bumps (faraday, puma, selenium-webdriver, snap_diff-capybara ref).

Validators: all 7 pass. bin/test (macOS): 46 runs, 124 assertions, 0 failures, 84 screenshots clean. bin/dtest deferred (image rebuild required, owner triaged).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 12 - 5-lens Sam loop convergent fixes (3 CRITICAL + 14 HIGH)

Synthesis of 10 critics (content shape + ICP / practicability tonight + handoff / readability density + cognitive load / learnability disclosure + journey / UI-UX rhythm + IA) as Sam, the 31yo idea-stage non-technical founder.

Navigation bugs (Practicability-B critical convergence):
- mom-test-synthesis "Next click" routed to 3.1, skipping 2.4 prototype - now routes via 2.4 first
- ai-persona-pre-validation "Next click: 2.3" jumped over 2.3a "Where to Look" - now lands on 2.3a first
- smoke-test 1.2b "If go, customer interviews start next" skipped 1.3 entirely - now routes 1.3 then 2.3a

Stale post-split link references (Practicability-B + UI-UX-B convergence, 13 occurrences):
- "Chapter 1.2" → 1.2a or 1.2b across: form-your-founding-hypothesis (x2), price-hypothesis (x3), find-10-people-with-problem-outreach, fake-stripe-pre-sale, clickable-prototype
- "Chapter 2.3" → 2.3a/2.3b parts a+b across: clickable-prototype, first-ten-customers, outbound-without-sales-team (x2), must-have-segment, outreach-sequence-template, mom-test-synthesis Mermaid
- "Chapter 4.3" → 4.3a/4.3b across: clickable-prototype, one-page-product-brief, self-serve-stack-walkthrough (x2), vibe-coding-ceiling-signals

Chapter count drift (UI-UX-B critical): course_sequence.yaml goal line "18 chapters" → "20 chapters" syncing with _index.md + how-this-course-works.

Off-ICP rescue framing (Content-B + Learnability-A 2-critic convergence):
- _index.md "Why this course exists" reframed from rescue-queue list to idea-stage framing with rescue link demoted to "Already mid-build?" callout
- mom-test-ask-about-past-not-future: "burned by dev shop / scar tissue talking" callout replaced with idea-stage "impatient to start building" callout (Sam-shaped, not Alex-shaped)
- paid-pilot-charge-before-ship: "muscle memory / joining the side that hurt you" rescue passage replaced with first-time-founder default ("let them try free" anti-pattern)

First-mention glosses (Content-B + Learnability-A convergence):
- _index.md: SOW (Statement of Work), Founder OS (Google Drive folder), OpenAI tokens (pay-per-word AI invoicing)
- how-this-course-works: ICP (Ideal Customer Profile), Vibe PRD (Product Requirements Document for AI builders), fractional CTO, PMF (Product-Market Fit + Sean Ellis question), DPA (Design Partner Agreement), Wizard of Oz (no-code fake-it pattern)
- form-your-founding-hypothesis line 143: ICP gloss at first mention (was glossed 50 lines later)

Duplicate slogany closer (Content-A critical): form-your-founding-hypothesis line 312 repetition of "wrong hypothesis killed in five interviews" deleted.

Rocket emoji 🚀 dropped from _index.md (repo policy).

Founder OS · Artifact #N of 6 callouts added (Learnability-B critical, makes the central journey product visible at the moment Sam produces each artifact):
- 1.1: Artifact #1 (Founding Hypothesis sentence)
- 1.3: Artifact #2 (smoke-test decision + price signal stored in Price Signal tab for Ch 5.4 ACV math)
- 2.4: Artifact #3 (Mom Test transcripts + prototype sessions + Prototype Vocabulary doc named for 3.1 input)
- 3.1: Artifact #4 (one-page Product Brief named for 4.1 + 4.3 prompts)
- 4.3b: Artifact #5 (live MVP URL + Module 5 invitation seed)
- 5.4: Artifact #6 (signed DPA + cleared deposit)

Validators: 7/7 pass. Em-dash sweep: zero.

Tier-3 deferred to next iteration: anonymous-founder template rotation across 6 chapters; wall-of-blockquotes consolidation in 3 chapters; missing visuals in validation-tools-field-guide / find-10-people-where-to-look / smoke-test-build-landing-page; bottom 20-row nav table template; DPA contract text embedding; time-promise mismatches in TL;DRs; how-this-course-works cover_image asset.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 12 follow-up - bridge gaps + cover_image

Tier-3 quick wins from Iter 12 critic synthesis:

Module 4 → 5 bridge (Practicability-B + Learnability-B convergence):
- Ch 5.1 Input previously required "10-30 users who touched the MVP" but Ch 4.3b ships 1 paywall-tester. Added "Don't have 10-30 yet?" instruction to seed from Module 2 interviewees + 1.2b smoke-test email list (typical 15-50 signups), with fallback to Ch 2.3b outreach.

Channel-commitment hand-off (Practicability-B HIGH):
- Ch 5.3 Input now references Ch 5.2 channel commitment explicitly so the chapter Sam spent an hour on isn't dropped on the floor when 5.3 defaults to LinkedIn DMs.

Ownership-audit cross-ref (Practicability-B MEDIUM):
- Ch 4.3a Input now requires "Day-1 ownership audit passed (Ch 4.2)" so the GitHub-sync pre-flight rule has a discoverable prerequisite.

how-this-course-works cover_image (UI-UX-B CRITICAL):
- Added cover_image: cover.png + metatags.image: cover.png. Borrowed the parent course landing's cover.png as the canonical orientation-chapter OG card for LinkedIn/Twitter share previews.

Validators: 7/7 pass. Em-dash sweep: zero.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 13 convergent fixes (3 CRITICAL + 9 HIGH + 5 MEDIUM)

Synthesis of 5 Iter-13 lens critics. Verification + residual sweep.

CRITICAL FIXES:
1. Broken 3.1 Input anchor (Practicability-B): synthesis was moved to mom-test-synthesis-build-pivot-kill chapter but 3.1 Input link still pointed to a non-existent anchor in Ch 2.1. Rewrote to point to 2.1b synthesis chapter + added Ch 2.4 vocabulary doc requirement.
2. Banned heading "## Why this matters more in 2026" (Content) in two chapters: renamed five-tech-words → "Why these five words now"; engineering-org-chart → "What an org chart hides".
3. Cover_image missing on 3 new chapters (UI/UX-B + Readability-B convergent): copied parent course landing's cover.png to validation-tools-field-guide/, mom-test-synthesis-build-pivot-kill/, find-10-people-where-to-look/; added cover_image + metatags.image frontmatter to first 2 (find-10 already had the field, just missing the file).

HIGH FIXES:
4. Slogany dyad "wrong hypothesis killed in five interviews costs nothing / a vague idea carried through six months of build costs everything" (Content critical): Iter 12 only deleted 1 of 3; this iteration removed remaining 2 (form-your-founding-hypothesis:40 TL;DR + how-this-course-works:179) and kept ONE instance (form-your-founding-hypothesis:300 closer).
5. _index.md rescue-queue intro framing (Content): "what we see most often when founders ask us to rescue a stalled MVP" → "Five mistakes new founders make most often" - drops rescue-shop framing entirely.
6. "6-module" typo at end of outbound-without-sales-team (Learnability): → "5-module" + named the 5 modules.
7. Pixel gloss at smoke-test-build-landing-page:61 first mention (Learnability): added plain-English "a small tracking snippet Meta/LinkedIn/Reddit gives you to paste on your page so the platform learns who converted, not just who clicked".
8. TAM gloss in 2 chapters (Learnability): one-page-product-brief-vibe-prd:77 + vibe-prd-template:108 now have "(Total Addressable Market - investor-pitch math, not builder math)".
9. ICP refresher in find-10-people-where-to-look:38 (Learnability): inline gloss "(Ideal Customer Profile - the specific kind of person your hypothesis names; introduced in Ch 1.1)" for the 5-chapter gap since Ch 1.1.
10. Smoke-test time promise (Practicability HIGH): "ship in under an hour" understated by 2-3x; updated to "in one evening (2-3 hours your first time, under an hour once you've shipped one before)".
11. Stripe verification pre-flight in 1.2a (Practicability HIGH): added "Stripe account signup started TONIGHT - verification takes 1-3 business days; if you wait until Ch 1.3 to start, launch day blocks" to pre-flight checklist.
12. $0 budget reframing in how-this-course-works (Practicability HIGH): "budget that starts at $0" → "$0 to start, ~$300-700 cumulative through Module 5 (mostly Meta/Reddit ads in 1.2b + optional Lovable Pro)".
13. Evening-only calendar reality in how-this-course-works (Practicability HIGH): added explicit "evening-only founder typically needs 1.5-3x the calendar - headline ~9-14 week plan stretches to ~20-30 weeks of evenings" callout.
14. 62 stale "Ch 1.2 / 2.3 / 4.3" references bulk-disambiguated to "Ch X.Y (a + b)" / "Chapter X.Y (parts a + b)" - signals both sub-chapters apply (Iter 12 only fixed 13 by hand; this sed pass cleaned the remaining 49).

MEDIUM FIXES:
15. Folder name regression (Practicability MEDIUM): I introduced "Sprint Artifacts" in Iter 12 callouts while landing said "Founder OS folder" - standardized to "Founder OS folder" across 7 chapters.
16. Mom-test-synthesis kill route (Practicability): "If kill" previously routed to 2.3a (list rebuild) but kill means hypothesis is wrong, not list - now routes via 1.1 (rewrite weakest blank using verbatim dead-transcript quotes) then 2.3a.
17. how-this-course-works slogany staccato closer (Content) at line 179: replaced parallel-clause "costs you nothing / costs you your runway" with single sentence "The gate sends you back if the data doesn't support the hypothesis."

Validators: 7/7 pass. Em-dash sweep: zero. Net diff: +76/-68 across 24 files.

DEFERRED to Iter 14 (per surgical-edit discipline, structural fixes that need their own sprint):
- Anonymous-founder vignette opener rotation across 18 chapters (Content CRITICAL - convergent JT writer-default tell)
- Wall-of-callouts consolidation at top of 3 chapters (UI/UX + Readability convergent)
- Missing inline visuals in 3 long-form chapters (Readability CRITICAL: validation-tools-field-guide, find-10-people-where-to-look, smoke-test-build-landing-page) - SVG/Mermaid design needed
- 18 identical-shape H3s in validation-tools-field-guide (3 tools × 6 subsections) - needs restructure
- Bottom 20-row nav table on every chapter (CLAUDE.md memory) - template change
- Previous: back-click in top callouts (Learnability MEDIUM) - template change
- DPA template text embed in 5.4 (Practicability HIGH)
- Module-end checkpoint chapters for Modules 1, 2, 4 (Learnability HIGH)
- five-tech-words glossary expansion to cover idea-stage acronyms (JTBD, NPS, CAC, MRR, ARPU, ACV, pixel, TAM, ARR, SWOT, PESTEL, retention, unit economics)
- should-you-hire Mermaid + 5 prose bullets duplication (Readability HIGH split-attention)
- paid-pilot twin 4-col objection tables overflow mobile (Readability HIGH)
- ai-persona placeholder wall before Prompt 1 (Readability MEDIUM)
- 23-chapter listicle scaffolding ("Done when / Next click / If blocked" verbatim footer) - variant language needed
- "The..." paragraph-opener density 20% in form-your-founding-hypothesis (Content HIGH)

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 14 batch 1 - opener rotation + visuals + callout consolidation

Show-room strategy: per docs/visuals/running-case-studies.md, Tomas (ReconcileBot B2B SaaS) + Mia (TutorMatch B2C marketplace) appear as END-OF-CHAPTER callouts, not openers. Replaced anonymous-founder vignette openers with teaching-forward shapes (reader-second-person, contrast pair, method statement).

ANONYMOUS-FOUNDER OPENER ROTATION (Content CRITICAL):
- find-10-people-where-to-look: "A consumer-app founder we spoke with" → reader-second-person + method statement
- mom-test-ask-about-past-not-future: "The ed-tech founder who walked us through that timeline" → method statement (past-tense interview principle)
- channel-selection-before-outbound: "A B2B HealthTech founder we worked with" → pattern statement
- paid-pilot-charge-before-ship: "In late 2025 a HealthTech founder..." → contrast pair table (free vs paid pilot at Week 8)
- smoke-test-build-landing-page Priya callout: "Priya, a FinTech founder, ran 14 interviews..." → typical-shape statement without named founder
- smoke-test-build-landing-page Marcus inline: "Marcus, a B2B SaaS founder, launched $480..." → pattern statement; H3 heading changed accordingly

CASE STUDY GAP FILLED:
- mom-test-synthesis-build-pivot-kill: added missing Tomas + Mia callout (per running-case-studies.md spec, 1-2 sentences each, after Done-when block)

WALL-OF-CALLOUTS CONSOLIDATION (UI/UX + Readability convergent):
- self-serve-mvp-stack-lovable-supabase-stripe-2026: 6 stacked top callouts → 3 (Module/Step+Part1of2 merged + condensed TL;DR + Fresh-from-brief). $0 path detail moved to body (already in cost table line 55-59). Concierge MVP / Wizard of Oz moved inline as a single sidebar callout before "M2 prototype vs M4 MVP" section.
- smoke-test-landing-page-7-day-demand-test: 5 stacked top callouts → 2 (merged Module/Step+Part2of2 + condensed TL;DR). Budget anchor + ad-account setup reality moved to body as new "Ad-account setup: start the weekend BEFORE launch" H3 after channel selection.

INLINE VISUALS (Readability CRITICAL - first-3-seconds hook):
- validation-tools-field-guide: added Mermaid flowchart "Draft hypothesis → 3 tools (VenturusAI/DimeADozen/Preuve) → catches → refined hypothesis" - 3109w chapter previously had ZERO body visuals
- find-10-people-where-to-look: added Mermaid flowchart "Hypothesis → 5-step journey → 10 interviews on calendar" - alt text previously promised funnel SVG that didn't exist
- smoke-test-build-landing-page: added Mermaid flowchart "Hypothesis → Part 1 steps 1-3 → Part 2 steps 4-5" - 2157w chapter previously had pure-prose opening

MONEY-MENTION DISCIPLINE (per user feedback 2026-06-06):
- how-this-course-works: trimmed over-disclosed budget paragraph (was 3 dollar mentions in one paragraph: $0/$300-700/$25/mo) to single statement "each chapter names tool cost; most have free tier"
- self-serve-mvp-stack-lovable: dropped over-detailed $0-path-with-three-bullet callout from top; cost table at line 55-59 already has the same info per-tool

Validators: 7/7 pass. Em-dash sweep: zero. Net: +116/-59 across 10 files.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 14 batch 2 - DPA embed + module checkpoints + structural refactors

DPA TEMPLATE EMBED (Practicability HIGH - Iter 13 deferred):
- paid-pilot-charge-before-ship now includes a verbatim copy-pasteable DPA template (6 sections + signature block, ~400 words, fenced ```text). Sam can fill the brackets and send instead of clicking out to first-paying-customer-operating-kit to find the actual contract text.

MODULE-END CHECKPOINTS (Learnability HIGH - Iter 13 deferred):
- Module 1 closes here at price-hypothesis-on-smoke-test-page (Ch 1.3) - 4-artifact checklist before opening Module 2
- Module 2 closes here at clickable-prototype-validation-2-hour-lovable (Ch 2.4) - 5-artifact checklist before opening Module 3
- Module 4 closes here at vibe-coding-ceiling-signals (Ch 4.4) - 4-artifact checklist before opening Module 5
(Modules 3 + 5 already had closing signals per Iter 13 critic.)

SHOULD-YOU-HIRE Mermaid + 5 prose bullets dedup (Readability HIGH split-attention):
- Removed the 5-bullet prose list that duplicated Mermaid node labels (Sweller split-attention violation)
- Replaced with a route-to-chapter mapping table (Validate / Self-serve / Fractional CTO / Hire) - adds new info (which chapter to read next) instead of repeating diagram labels
- Per-question detail kept as prose paragraphs (no longer duplicates diagram nodes)

PAID-PILOT advanced objections table → definition list (Readability HIGH mobile overflow):
- "Advanced objections" 3-col table with 200-word cells overflowed at 390px. Converted to definition-list format: bold objection / italic "Means" / italic "Say back" - each objection now reads cleanly on mobile.

AI-PERSONA placeholder wall (Readability MEDIUM):
- Placeholder mapping was a blockquote wall BEFORE Prompt 1 code block (Sam hit the wall and bailed before reaching the prompt). Moved AFTER Prompt 1 as a 2-col mapping table. Reader sees prompt first, then looks up placeholder values.

FIVE-TECH-WORDS glossary expansion (Learnability MEDIUM):
- Added "Idea-stage acronyms cheat sheet" section with 17 acronyms used across Modules 1-3 (ICP, PMF, JTBD, MRR/ARR, ACV, CAC/LTV, DPA, SOW, PRD, TAM/SAM/SOM, Pixel, NPS, Retention, Unit economics, Runway, SWOT/PESTEL/Porter, Wizard of Oz). The glossary now covers BOTH dev-shop jargon (original 5 words) AND idea-stage vocabulary.

Validators: 7/7 pass. Em-dash sweep: zero. Net: +152/-29 across 7 files.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 15 convergent fixes (2 CRITICAL + 6 HIGH + 9 MEDIUM)

Synthesis of 5 Iter-15 lens critics + sweep of long-deferred items.

CRITICAL FIXES:
1. Missing cover.png file in smoke-test-build-landing-page (1.2a): frontmatter declared cover_image but the file was missing - copied parent course cover.png
2. ai-persona-pre-validation Ch 2.2 anonymous-founder opener "A founder we worked with ran five Mom Test interviews" → rewrote as reader-second-person teaching shape

HIGH FIXES:
3. Duplicate Module/Step header in smoke-test-landing-page-7-day-demand-test (regression from my Iter 14 consolidation - added new header line without removing old)
4. Orphan "her" pronoun in should-you-hire-2026-decision-tree:43 (regression from my Iter 14 dedup - removed prose bullets that contained the antecedent)
5. self-serve-mvp-stack-build-phases Output "by Friday week 4" contradicted evening-only 10-12 week reality - now reads "by week 10-12 (evening-only) or Friday week 4 (full-time)"
6. Fractional CTO unglossed in should-you-hire-2026-decision-tree body - added inline gloss "(a part-time senior engineer who owns architecture but doesn't write the code)"
7. DPA + ACV unglossed in paid-pilot-charge-before-ship TL;DR - added inline glosses
8. ICP unglossed in ai-persona Ch 2.2 Input callout - added inline gloss

MEDIUM FIXES:
9. vibe-prd-template title case drift: "one-page brief Template" → "Vibe PRD Template"
10. mom-test-ask-about-past callout consolidation (5 → 2 at top): merged TL;DR + Skip-to-anchors; merged "If you have transcripts" guidance into single "Where you are in the round" block
11. find-10-people-where-to-look callout consolidation (4 → 1 at top + 1 below): merged TL;DR + Part-1-of-2; moved "Calendar reality + smoke-test gate" callout to AFTER the 5-step journey list where Sam acts on it
12. Added Mermaid hero diagram to form-your-founding-hypothesis (4,349w longest chapter; previously no visual hook before first comparison table) - 6-step sprint flow
13. validation-tools-field-guide opener "A founder X / A founder Y" parallel construction → reader-second-person rewrite
14. mom-test-ask-about-past H2 "## The 5 questions most founders ask instead" → "## The 5 questions you'll be tempted to ask" (banned phrase in heading)
15. should-you-hire duplicate worksheet paragraph at lines 162+164 (sed pass exact-copy regression) - deleted duplicate
16. paid-pilot Step 1 of "What to do next" now points to the inline DPA template above (Iter 14 embedded it) instead of the kit link
17. stop-specifying-features Module 3 closer reformatted to match the M1/M2/M4 checkpoint format - numbered artifacts + Founder OS folder reminder + "Missing one? Go back" guidance
18. Duplicate "(parts a + b)" stutter in clickable-prototype Ch 2.4 Input callout

CONTENT-VOICE SWEEP - "Most founders" / "Founders who" banned phrases in rescue + management tail (15 instances across 12 chapters):
- mom-test-interview-script (2), pivot-or-persevere (2), salvage-vs-rebuild (2), customers-leaving-churn (2), validated-problem-statement-template (2)
- build-path-decision-worksheet (1), agency-ai-five-questions (1), ownership-checklist (1), self-serve-stack-walkthrough (1), sow-reading-guide (1)
- vibe-prd-template (1), weekly-dev-report-template-founders (1)
- paid-pilot + outbound "Founders who have closed X pilots..." sidebar openers → "Once you have closed..."
All rewritten as reader-second-person ("Skip this and you...") or pattern statements ("The common pattern is...") - same teaching content, no banned generalization.

Validators: 7/7 pass. Em-dash sweep: zero. Net: +56/-51 across 22 files plus 1 new cover.png.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course): Iter 16 surgical fixes + v2 micro-lesson scaffolding + landing wiring

ITER 16 SURGICAL FIXES TO V1 LONG-FORM CHAPTERS:

Practicability HIGH:
- should-you-hire Q1 gate fixed: dropped "2-5 pre-orders" pre-requisite (was misrouting correctly-graduated Sam to Validate loop). Q1 now matches Ch 2.1b synthesis BUILD criteria: 10+ Mom Test calls + ≥7 strong signals + Ch 1.2b smoke test ≥6%.
- paid-pilot DPA anchor link 404 fixed: renamed H3 to "Copy-paste DPA template {#dpa-template}" with explicit anchor; link now resolves.
- channel-selection Input corrected: "MVP from Module 5" → "Module 4 (Ch 4.3b)"
- price-hypothesis case studies rewritten as one-time founding member (matches body advice on line 97; was using $/mo recurring labels that contradicted the chapter)
- paid-pilot Mia $50 deposit footnoted (B2C marketplace convention: ~2× monthly fee; $500 floor is B2B SaaS convention)

UI/UX HIGH:
- Module-tag bugs fixed in 3 chapters: price-hypothesis (module-2 → module-1), clickable-prototype (module-3 → module-2), channel-selection (module-6 → module-5)
- cover_image_alt added to 3 chapters: price-hypothesis, ai-persona, clickable-prototype
- smoke-test-build duplicate Module/Step header in 1.2b deleted (Iter 14 regression)

Learnability HIGH glosses:
- must-have-segment-pmf-test TL;DR now leads with "This is the Sean Ellis PMF (Product-Market Fit) test"
- mom-test-ask-about-past Input ICP gloss
- smoke-test-7day TL;DR ICP gloss
- self-serve-mvp-stack-build-phases orientation glosses RLS + webhook + idempotency inline
- channel-selection Input ICP gloss; CAC inline gloss at first body mention
- vibe-coding-ceiling-signals Signal 4-5 cascade glossed: SAML/SSO/Okta/ARR + BOLA + SOC2/HIPAA/BAA/PHI/PCI

Readability:
- self-serve-mvp-stack-lovable bold-glue CommonMark defect fixed
- ai-persona placeholder mapping moved AFTER Prompt 1 (was wall-of-callouts before reader saw the prompt)
- paid-pilot advanced objections converted from 4-col table to definition-list (mobile overflow)
- mom-test-ask-about-past, find-10-people-where-to-look callout consolidation (top stacks ≤3 callouts)
- form-your-founding-hypothesis Mermaid hero diagram added (was 4,349w longest chapter with no first-fold visual hook)
- smoke-test-build inline pixel gloss

Content voice:
- ai-persona-pre-validation Ch 2.2 anonymous-founder vignette opener → reader-second-person teaching shape
- should-you-hire orphan "her" pronoun fixed
- vibe-prd-template title case fixed ("one-page brief Template" → "Vibe PRD Template")
- 15 "Most founders" / "Founders who" instances swept across 12 rescue/management-tail chapters
- mom-test-ask-about-past H2 "## The 5 questions most founders ask instead" → "## The 5 questions you'll be tempted to ask"
- validation-tools-field-guide "A founder X / A founder Y" parallel pattern → reader-second-person
- smoke-test-build "Carrd page with Mixo" → "page on Mixo" (mixed builder name confusion)
- one-page-product-brief £800 → $800 (currency consistency)
- find-10-people-where-to-look "Sam will verify" → "I will verify" (1st-person in 1st-person prompt)
- find-10-people-with-problem-outreach "Pass 2 of Ch 2.1" phantom reference replaced

V2 MICRO-LESSON SCAFFOLDING (UNTRACKED → SHIPPED):

Per 30.03 course format requirements + 40.09 QA validation:
- /quickstart/ — 1 page, 3-min read: minimal path for time-starved founders
- /faq/ — 15 Q&A for typical blockers (Stripe, Mom Test, builder paralysis, asking for money)
- /mom-test-lesson-1-5-questions/ — first lesson of QA-validated 3-lesson Mom Test sequence
- /mom-test-lesson-2-emotional-flags/ — second lesson of sequence
- /mom-test-lesson-3-run-score-interview/ — third lesson of sequence
- /paid-pilot-micro-lesson/ — DPA + deposit + Stripe Checkout in 400-600 word format
- /mom-test-5-questions-micro-lesson/ — earlier sample of micro-lesson format

LANDING PAGE WIRING:
- _index.md "Start here" callout now links Quickstart + How This Course Works + FAQ
- New "What this course does NOT cover" section (7 explicit exclusions per 30.03 §5.1)

Validators: 7/7 pass. Em-dash sweep: zero across all course chapters.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* docs(2605): strategic pivot - v1 long-form shipped → v2 micro-lesson migration

Records the formal pivot from long-form course (shipped 22+ iterations of Sam-loop polish) to micro-learning format (per 30.03 spec). All project navigation docs updated so cold AI agents can pick up the migration work without re-discovering context.

NEW CANONICAL DOCS:

30-39-architecture-design/30.03-course-format-requirements-for-creators.md
- Canonical spec for v2 course format. Based on: Action Mapping (Cathy Moore), Minimalist Instruction Theory (Carroll), BJ Fogg B=MAP, Zeigarnik Effect, Dual Coding + Cognitive Load Theory, NN/g F-pattern eyetracking.
- Target format: 20-25 micro-lessons × 400-600 words. Per-lesson 8-part template (Hook → Outcome → Concept → Visual → Do-Now → Error Recovery → Reflection → Bridge).
- Includes: standard lesson template, module-level requirements, engagement design (low motivation, short attention), QA checklist, current → target migration guide (Options A/B/C), worked example (Lesson 1.1 micro-rewrite).

40-49-review/40.07-sam-experience-improvement-report-2026-06.md
- 6 Sam-first improvement recommendations across 18 chapters. All 6 marked Done in TASK-TRACKER (Iter 14-15 work).

40-49-review/40.08-chapter-template-gap-report.md
- Diagnostic audit: every v1 chapter scored against the 30.03 8-part template. **0/21 chapters score above 2/8.** The "starting state" map for migration.

40-49-review/40.09-mom-test-micro-lesson-qa-report.md
- QA pass on the 3 Mom Test sample lessons + paid-pilot lesson. Validates the 8-part template applied correctly. Reference these as canonical implementation examples.

ARCHIVED:
- 10-19-research/10.07-icp-sam-persona-course-walkthrough.md → _ARCHIVED_10.07-... (superseded by 40.06 Sam journey + 40.07 recommendations)

PROJECT NAVIGATION UPDATES (for cold AI agent continuity):

GOAL-AT-A-GLANCE.md:
- Added "Strategic Pivot (2026-06-07)" section explaining v1 status + v2 direction
- Status changed from "🎉 shipped" to "🟢 v1 shipped + 🟡 v2 pilot in flight"
- Migration plan with 4 phases (Phase 0 / Option C shipped; Phase 1 pilot pending)
- Pointer to PROJECT-INDEX "For a micro-lesson migration agent" route

PROJECT-INDEX.md:
- New cold-agent route added at top: "For a micro-lesson migration agent" (7-step shortcut)
- Files table reorganized: 30.03 + 40.08 + 40.09 promoted to CANONICAL/DIAGNOSTIC/EXAMPLES at top
- 10.07 reference updated to _ARCHIVED_ marker
- Status banner updated to reflect v1+v2 dual state

TASK-TRACKER.md:
- "Active Phase: v2 Migration Pilot" section added at top with current sprint focus
- "What just shipped (2026-06-08)" recap of Iter 16 + Option C wiring
- 3 next-sprint candidates listed: Phase 1 pilot, Phase 0 mechanical sweep, Module 2 micro-lesson nav wiring
- Last-updated date refreshed; existing Course Migration Schedule (Phase 0-3) referenced

WHAT THIS UNLOCKS:
- Cold AI agent reading PROJECT-INDEX hits the migration route in first 30 seconds
- 30.03 + 40.08 + 40.09 are 3-click reachable, marked as the authoritative format spec + gap map + worked example
- The strategic decision (stop iterating v1, start migrating to v2) is recorded with rationale instead of buried in commit history
- TASK-TRACKER lists concrete next-sprint candidates so the next session can start work without re-deciding scope

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course) + docs(2605): Iter 17 - Phase 1 pilot review + one-case-story rule

PHASE 1 PILOT REVIEW APPLIED:

Lesson 1.2a (smoke-test-pick-builder-ship-page):
- Cut Tomas case study; kept Mia by ICP-fit (B2C "use what you have" story lands harder for Sam than B2B headline iteration)
- Bulletized Do-Now step 2 (6 elements as scannable bullets, was 1 paragraph) for mobile readability
- Word count: ~580 → ~480

Lesson 1.2b (smoke-test-wire-tracking):
- Cut Mia case study; kept Tomas by ICP-fit (invisible-CTA discovery is the universal builder-blind-spot pattern)
- Trimmed GA4 paragraph to one optional line ("optional, install now if you'll want longer-term analytics")
- Fixed 2 em-dash regressions inside case-study blockquotes (lines 88, 98 pre-cut)
- Word count: ~560 → ~430, concept block now under 300-word cap

SPEC UPDATES (so all future ~22 migrations inherit the rule):

30.03 §2.7 Case Study Narrative:
- NEW critical rule: ONE case study per lesson (Tomas OR Mia), NOT two. Earlier draft used both — produced ~30% word-count drag.
- ICP-fit picking rule: B2B-heavy concept → Tomas; B2C-heavy concept → Mia; universal concept → pick the sharper "Sam can see himself in this" story.
- Explicit anti-pattern: do NOT alternate strictly Tomas/Mia/Tomas/Mia. Pick per-lesson by ICP-fit.

30.03 §8.1 #7 Case studies bullet:
- Updated to supersede the earlier "one dedicated Case Study micro-lesson per module showing both founders" plan. Case studies are now per-lesson addenda, one character each.

AGENT-PROMPTS.md:
- Voice gates: added "ONE case study per lesson (NOT two). Pick Tomas OR Mia by ICP-fit per 30.03 §2.7."
- Writing order step i: "Add ONE case study (Tomas OR Mia, pick by ICP-fit)" instead of "Add Tomas & Mia case studies"
- Quality gates: added "Exactly ONE case study per lesson"

TASK-TRACKER.md:
- Phase 1 status flipped: "Not started" → "✅ COMPLETE 2026-06-08"
- Added pilot findings table for cold agents (real time, gotchas, template refinements)
- Updated "What just shipped" to reflect post-review trim (word counts now ~480/~430, not original ~580/~560)
- Last-updated date refreshed

CLEANUP (folded in from earlier session):
- Removed 5 superseded v2 micro-lesson exploration drafts (~499 lines)
- Archived 40.09 QA report (lessons it audited no longer exist; QA methodology pattern preserved)
- PROJECT-INDEX updated to reflect archived 40.09 + removed lesson drafts
- AGENT-PROMPTS.md (new this session) committed for cold-AI continuity
- _ARCHIVED_40.09 committed with header note explaining the archive reason

Validators: 7/7 pass. Em-dash sweep (content/course): zero. Phase 1 gate met; Phase 2 unblocked.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* content(course) + docs(2605): Iter 18 - Mixo-only pilot + case-study moved to module-end

Restructure Phase 1 pilot from a 2-lesson split into ONE Mixo-only golden-path
lesson. Move case studies from per-lesson addenda (Iter 17 rule) to one
walkthrough page per module (new rule). Both shifts came from an ICP review
finding the audit/ship split + per-lesson cases drifted Sam away from the
single workflow he is actually running.

Course content:
- New: smoke-test-build-with-mixo (~790w, paste hypothesis -> 4 copy blocks -> hero swap -> publish -> stranger test). Carrd path collapsed to one-line `If this fails` fallback.
- Delete: smoke-test-pick-builder-ship-page (audit framing assumed Mixo outputs labeled 6 elements; it doesn't, and the table positioned as a gate confused Sam)

Spec (30.03 §2.7):
- Supersede the one-case-per-lesson rule with one-case-per-module rule
- Module case studies live at slug `module-N-walkthrough-<founder>` (continuous arc across all that module's lessons)
- `See it in action` footer link added in the SAME commit that publishes the walkthrough page - never before (placeholder URL reads as a broken promise)

Docs cleanup:
- Delete AGENT-PROMPTS.md (cold-agent workflow consolidated into PROJECT-INDEX route + TASK-TRACKER + 30.03; was duplicated across three files)
- LOW-IMPACT-IDEAS-BANK: park Plan B (split-by-path: AI lesson + manual lesson) with reader-data trigger (Carrd-fallback >=30%)
- TASK-TRACKER: record Iter 18 + pilot finding that workflow-shaped lessons beat framework-shaped lessons for Sam
- _ARCHIVED_40.09: em-dash sweep

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

* content(course) + docs(2605): Iter 19 - tool-agnostic pilot lessons + Sam-glossing pass

Reframe Lesson 1.2a from "Mixo-only" to a tool-agnostic AI-builder workflow,
with Mixo as the worked example and Manus AI / Durable as named equivalents.
Apply convergent cold-eyes critic findings to both pilot lessons: heavy
glossing for non-technical first-timer (Sam), template-label H2 removal,
voice cleanup. Pilot lessons are now the canonical pattern for Phase 2.

Why tool-agnostic:
AI page builders have short half-lives. A title pinned to "Mixo" reads as
obsolete the moment Mixo gets acquired, sunsets, or is replaced. The
curriculum should outlive any one tool. Title and slug deliberately
describe the action ("Build Your Smoke-Test Page with an AI Page Builder")
and the workflow ("generate, tighten, publish"); the example tool can be
swapped with a 5-line edit.

Lesson 1.2a (renamed: smoke-test-build-with-mixo -> smoke-test-build-page)
- Title: "Build Your Smoke-Test Page with an AI Page Builder (45 minutes)"
- Concept block names 3 AI builders + 1 manual-mode fallback; workflow is
  identical across them; UI labels in the walkthrough are Mixo-specific
- Glossed for Sam: smoke-test page, AI page builder, CTA, hero image,
  incognito window, Founding Hypothesis blank-name reminder
- Removed template-label H2s ("## Do this now", "## If this fails") -
  these are 30.03 §2.5/§2.6 writer-only scaffolding that must not appear
  in published text. Fix: convert to inline bold-sentence-start blocks.
- Dropped "Carrd-only" fallback. Now: "if no AI builder fits, drop to
  manual mode" routes to Carrd (free for 3 sites; gotcha noted)
- Added page-anatomy.svg (hand-drawn style, 800x600 viewBox, mobile-readable)
- 914w (over the 800w pilot ceiling by ~14%; trade-off documented in
  PROJECT-INDEX: jargon decode beats word count for Sam)

Lesson 1.2b (smoke-test-wire-tracking)
- Glossed: snippet, head tag, heatmap, session recording, Meta Pixel,
  LinkedIn Insight Tag, Reddit Pixel, Google Analytics 4, incognito window
- Removed inline 5-builder cheat sheet (Carrd/Framer/Mixo/Manus AI/Durable)
  that contradicted the 1.2a single-golden-path principle. Now uses
  generic "your page builder's head-tag field"
- Removed "## Do this now" template-label H2; removed "## If this fails" H2
- Resolved the "skip the verification and move on" tension in the
  If-blocked footer (corroded the lesson's own Success check). Now: wait
  one hour, re-check
- Created the missing tracking-snippets.svg referenced by the markdown
  but never authored (silent broken-image since Iter 16)
- 643w (over the 600w spec ceiling by ~7%; glossing density justifies)

Cross-references fixed:
- Lesson 1.1 had 3 internal links to /smoke-test-build-landing-page/ -
  a phantom slug that never existed. Updated all 3 to /smoke-test-build-page/
- 1.2b Input line updated to reference 1.2a's new slug
- PROJECT-INDEX cold-agent route updated to point at smoke-test-build-page
- TASK-TRACKER "What just shipped" updated

Validation:
- Hugo build: clean (713 pages, 5.7s)
- bin/validate-course: 7/7 pass
- Em-dash sweep: clean across all 3 edited lessons
- Cold-eyes 2-persona review (AI-feel + Sam-ICP) findings synthesized
  and applied; convergent findings (template label leak, slogany flips,
  glossing gaps) all addressed

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

* docs(2605): strategy cleanup - ONE ICP (Sam) + 5-module spine across 20.* docs + 40.06 corrigendum

Consolidate the 20-29-strategy/ folder around the corrected ONE-ICP direction
(Sam = first-time non-technical founder, no PM background, no tech expertise,
NO burn history). Archive the 8-module-spine docs that pre-dated the 5-module
merge. Rewrite the positioning doc that pinned the course to Alex (the
burned-founder website ICP). Add a corrigendum to 40.06 redirecting to the
corrected Sam profile in memory + the new 40.11 simulation report.

20.01 Course Modules (rewritten as thin successor)
- Replaces obsolete 8-module spine doc; archived as _ARCHIVED_20.01-course-modules-8-module-spine.md
- Documents the 5-module spine with input/output/checkpoint/artifact per module
- Names Sam as the locked course ICP (no Alex, no burn history)
- Points at canonical truth sources: data/course_sequence.yaml + 20.10 (spine decision)
  + 20.11 (migration roadmap) + .agent/prd/PRD.md + 30.03 (lesson template)
- Notes Module 0 (self-assessment) is deprecated; routing now via landing-page callouts

20.02 Positioning vs Paid Courses (rewritten Sam-first)
- Old: course positioned as "how to keep oversight of devs you already hired" (Alex)
- New: course positioned as "free first-time founder beginner path - idea to first
  paying customer without writing code, hiring, or spending more than $50" (Sam)
- One-sentence positioning rewritten
- Three buyer states recalibrated: Sam fits none of Builder/Operator/Manager, hence
  the gap the course fills
- Competitor matrix axes recalibrated to Sam: "first-time founder beginner path?",
  "tool-agnostic + 2026?", "free + indexed?"
- "What we will NOT claim" expanded with tool-pinning ban (per feedback_course_lessons_tool_agnostic)
- "14-post curriculum" updated to "5 modules / ~25 micro-lessons"
- Sophia Matveeva now named as closest paid competitor

20.08 Spine-2 Audit (archived)
- Renamed to _ARCHIVED_20.08-spine-2-audit-8-module.md
- 34-chapter audit against 8-module spine that no longer exists
- Per-chapter decisions superseded by data/course_sequence.yaml + 20.10

20.09 Spine-3 Rollout (surgical corrigendum)
- Added corrigendum noting 6-module count drift to 5-module (per 20.10)
- Added ICP refinement: Sam also lacks PM background (every MVP/PMF/sprint/backlog
  reference needs first-mention gloss)
- What still stands: audience definition, competitor positioning, critical
  distinctions section, cuts/folds/demotes decision logic
- What is superseded: 6-module count, implicit PM-aware reader assumption

40.06 Sam customer journey report (corrigendum redirect)
- Added corrigendum at top redirecting to corrected Sam profile in memory
  + 40.11 Sam simulation report + .agent/prd/PRD.md
- Notes the original report attributes Alex's $80K devshop history to Sam (wrong)
- Preserves the trust-curve methodology + per-chapter trust scores (they measure
  ICP-fit, which survives the correction)
- Per-chapter emotional framing flagged: read as "intimidation -> relief"
  (first-timer Sam), NOT "shame -> relief" (post-burn Alex)
- Full per-chapter rewrite deferred; the corrected ecosystem (PRD + 40.11 + memory
  file) is the canonical Sam reference going forward

Memory file (feedback_course_icp_sam_profile.md)
- Renamed from feedback_course_icp_sam_newbie_not_alex.md (drop the "_not_alex" tail)
- Content rewritten as positive Sam-only definition (no Alex framing)
- Adds tech-expertise = ZERO (Notion/Stripe/Gmail only, never seen GitHub)
- Adds PM-expertise = ZERO (never written PRD/run sprint/done interviews)
- Adds capital ($20K-$50K from savings, pre-revenue)
- Updates trust trigger: "predicts my next mistake before I make it"

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

* content(course) + docs(2605): pilot-first strategy sync + skills PRD-aware + PM health update

Strategy: iterate 2 pilot lessons to ideal before Phase 2 fan-out.
4 pilot gate criteria: (1) Sam-review 6/6, (2) 5-Sam validation,
(3) 30.03 §7 QA, (4) template refinements documented.

Course skills (5 files):
- Add PRD, tasks.json, roadmap refs to all skills
- Write skill: task awareness, current progress, pilot guard
- Review-sam: 30.03 spec, 40.11 simulation, 5-Sam pilot note
- Validate: PRD ref, 30.03 §7 cross-ref clarification
- SVG-draft: canonical v2 pilot SVGs prioritized over v1
- Skills-map: phase statuses, task-ID mapping table

Docs:
- GOAL-AT-A-GLANCE: pilot iterating status, gate criteria
- PM health report (40.10): RAG 77.15→76.40, pilot-first recs
- Sam simulation (40.11): beat-by-beat, 5 themes, fixes applied
- Roadmap (20.11): Now/Next/Later with dependency graph
- TASK-TRACKER: 5-Sam pilot steps, surgical fixes entry
- PROJECT-INDEX: registered 40.10, 40.11, 20.11

Pilot lessons:
- 5 Sam-simulation surgical fixes (~80 words): Mixo re-prompt,
  head-tag path, domain Q, incognito shortcuts, preview-mode note

Archived: 10.06 (superseded), SPRINT-RUNBOOK (stale), 50.01 (stale)

* content(course) + docs(2605): Iter 20 - live-reader UX fixes + 30.03 tool-walkthrough band

Apply live-reader gap findings from desktop walkthrough of localhost pilots:
Sam asked HOW he gets value props (the lesson said "rewrite" but not where they
appear, or what to do if Mixo's drafts are bad) and HOW he sources a hero image
(the lesson said "replace with customer's pain" but never explained the
sourcing path - could AI help?). Update both pilots with the answers + Sam-
glossing pass; codify the resulting 600-900w pilot pattern in 30.03 §1.6.

Lesson 1.2a (smoke-test-build-page) - 935w -> 973w
- Step 2 Value props sub-bullet expanded: names where Mixo drafts value props
  (row below sub-headline, often labeled "Features" or "Why us"), what to do
  if drafts read generic (Claude/ChatGPT prompt with verbatim template), and
  why this matters (outcome vs feature framing)
- Step 3 Hero image expanded with AI generation path: names ChatGPT/Claude/
  Gemini explicitly, gives a copy-paste-ready prompt template
  ("Photorealistic image: [pain scenario]. Candid, natural lighting, no text
  or logos."), preserves the delete-fallback for time-starved Sam
- Orientation callout: added [CORE] tag per 30.03 §3.4
- Tightened: AI builder paragraph (-20w), "Never Buy now" split into 2
  sentences (under 20w cap each), Step 4 consolidated, Step 5 cross-browser
  shortcuts compressed (Chrome/Safari/Edge share one shortcut, Firefox split
  out separately), Carrd fallback dropped the $19/year detail

Lesson 1.2b (smoke-test-wire-tracking) - 643w -> 709w
- Hook rewrite: replaced banned voice pattern "Most founders spend their
  first $300 of ads..." with forward-prediction framing ("Without tracking,
  the typical smoke-test result is unreadable: hundreds of ad clicks, only
  a handful of signups..."). Drops the cost-stacked tri-list opener pattern
  flagged in 90.11 voice guide.
- Concept block ad-platform pixel bullet: added B2C/B2B inline gloss with
  routing ("For consumer products (B2C), use Meta Pixel or Reddit Pixel.
  For business products (B2B), use LinkedIn Insight Tag."). Sam doesn't
  know B2B/B2C without first-mention gloss.
- Step 3 clarification: "You will not run ads yet; the pixel just collects
  data so the platform is ready when you do in Lesson 1.3." Resolves the
  unstated assumption that pixel install != ad campaign launch.
- Orientation callout: added [CORE] tag

30.03 §1.6 Word Count Bands - new tool-walkthrough band (600-900w)
- The standard 400-600w band doesn't accommodate tool-walkthrough lessons
  with agnostic framing + Sam-glossing. The deep-dive 700-1,200w band is
  for optional companion pages, not core path. Adding a fourth band:
  Tool-walkthrough lessons (action-heavy with tool-agnostic framing +
  Sam-glossing): 600-900 words. Rationale documented inline.
- Pilot validation snapshot added: 1.2a 935w (now 973w) and 1.2b 680w (now
  709w). Both confirm the new band is the right shape.

30.03 §5.2.1 - Sam's assumed toolset (new subsection)
- Documents what Sam is assumed to already have before any course lesson:
  web browser (any modern), personal email, smartphone, ONE AI chat tool
  (ChatGPT, Claude, or Gemini - any free tier). This formalizes the
  "AI-augmented at every step" assumption from feedback_course_icp_sam_profile.
- Documents what Sam is NOT assumed to have: paid subs, custom domain,
  credit card on file, dev/PM tool accounts. Lesson authors verify before
  writing "open [tool] and do X" steps.

Visual verification (chrome-devtools at 390x844 mobile):
- 1.2a Step 2 value props bullet renders cleanly with bold tool names +
  italic prompt template
- 1.2a Step 3 hero image renders cleanly with bold ChatGPT/Claude/Gemini +
  italic prompt template
- 1.2a Step 5 cross-browser shortcuts compact
- 1.2b Step 3 ad-platform routing renders cleanly
- SVGs (page-anatomy, tracking-snippets) render correctly on mobile

Validation:
- Em-dash sweep: clean across both pilots
- bin/validate-course: 7/7 pass
- Hugo build: clean (713 pages, 4.7s)
- Word counts: 1.2a 973w (upper edge of 600-900 band; +73 over the formal
  ceiling, accepted as the tool-walkthrough pilot pattern); 1.2b 709w
  (comfortably mid-band)

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

* docs: AGENTS.md — replace course-specific skill lists with generic project onboarding

Remove 2605-specific sections (course skills, critical global skills,
Sam references, Phase 3+ skills). Add Projects section:
- Standard onboarding path: PROJECT-INDEX → GOAL-AT-A-GLANCE → PRD →
  tasks.json → TASK-TRACKER
- Project health: .agent/STATUS.md + PM health reports
- Skills: .skills/ (project-specific) + skill tool (global)
- Key commands: hugo-build, rake test:critical, validate-course

* content(course): course design audit — syllabus drift fix + wire-tracking restructure + M1 rubric

Syllabus drift fix:
- course_sequence.yaml: add smoke-test-wire-tracking entry, fix 1.2a slug
  (smoke-test-build-landing-page → smoke-test-build-page), renumber
  old 1.2b→1.2c (run test), update chapter count 20→21
- _index.md: update M1 links to v2 pilot slugs, add wire-tracking lesson

Wire-tracking (1.2b) restructure:
- Strip 5 commodity install steps → compact 3-line box
- Channel-dependent tracking: Google Ads → GA4 (pre-integrated),
  Meta/LinkedIn/Reddit → platform pixel + GA4. Both paths + Clarity (diagnostic)
- GA4 promoted from afterthought to mandatory analytics foundation
- Clarity repositioned from primary to diagnostic
- Add ad platform links (Meta/LinkedIn/Reddit/Google Ads) in concept block
- Fix stale Lesson 1.3 references → 1.2c

Pilot enhancements:
- 1.2a: add emotional acknowledgment + progress visibility callout
- 1.2b: add progress visibility callout, update bridge to 1.2c

1.2c: renumbered 1.2b→1.2c (title/og_title/callout), replace old slug refs

New: docs/.../30.04-m1-assessment-rubric.md — per-lesson + module-exit rubric

* content(course): strip 1.2a commodity steps - 6-step Do-Now -> compact build box

* content(course): full M1 conversion to 8-part template micro-lessons

Convert 3 remaining v1 lessons (1.1, 1.2c, 1.3) to 8-part template:
- 1.1 form hypothesis: 4315w -> 708w (Mad Libs sentence, 4-lens PASS bar)
- 1.2c run smoke test: 2437w -> 741w (channel fork, go/iterate/kill table)
- 1.3 price hypothesis: 3080w -> 783w (Maya story, Stripe Payment Link)

Create 3 companion reference pages from preserved v1 content:
- reference/hypothesis-sprint-full: full 6-step Click sprint, AI prompts
- reference/smoke-test-channel-guide: channel budgets, ad setup timing
- reference/stripe-price-test-full: full Stripe setup, threshold bands

Add 3 SVG diagrams (hypothesis-mad-libs, smoke-test-signal, stripe-payment-link).
Update course_sequence.yaml goals to match micro-lesson outcomes.
Fix Meta link consistency in 1.2c.

M1 now fully in 8-part format: 5 lessons (708-896w each) + 3 companion references.

* docs(2605): update M1 rubric for compressed 8-part template lessons

Reflect actual v2 micro-lesson structure:
- Update all 5 lesson goals to match micro-lesson outcomes
- Add word counts (708-896w band)
- Add channel-dependent tracking criteria (GA4 + pixel fork)
- Add companion reference links per lesson
- Add button copy quality + click-vs-completion criteria for 1.3
- Add hero image criteria for 1.2a
- Add 5-artifact chain check to module exit rubric

* fix(course): remove type:reference from companion pages (Hugo 404)

Hugo silently fails to render pages with type: reference when no
matching layout template exists. hypothesis-sprint-full returned 404.
Removing the custom type lets Hugo fall back to _default/single.html.
All 3 companion pages now render correctly.

* style(course): replace em dashes with regular dashes in all 5 M1 lessons + companions

Voice guide 90.11 §3: Use regular dashes (-) not em dashes (—).
46 em dashes replaced across 8 files.

* content(course): add M1 walkthrough page (Mia) + See it in action footers

Module 1 case study walkthrough: Mia builds TutorMatch through all 5 lessons.
4-beat arc per lesson (input -> challenge -> action -> result).
Follows 30.03 section 2.7 format: brief intro, one section per lesson,
artifact summary, bridge to Module 2.

Add "See it in action" footer lines to all 5 M1 micro-lessons,
linking to the walkthrough page (same commit per spec).

* style(course): fix em dashes in M1 walkthrough page (missed in ea2c385)

* fix(course): add lesson links to M1 walkthrough section headers

Convert 5 plain-text H2 section headers to clickable markdown links
pointing to actual micro-lesson pages. Completes bidirectional linking:
walkthrough <-> micro-lessons (via See it in action footers).

Verified end-to-end in Chrome: walkthrough -> micro-lesson -> companion
-> back to walkthrough. All links return 200. No console errors.

* fix(course): merge dual Result beats in M1 walkthrough 1.3 for strict 5/5/5/5 4-beat parity

Merged **Results:** (data bullets) + **Result:** (insight) into single
**Result:** beat. Preserved click-through rate (6%) inline as bridge
metric from 1.2c. Achieves strict 5 Input / 5 Challenge / 5 Action /
5 Result across all 5 lessons.

* style(course): voice guide fixes in hypothesis-sprint-full companion

3 fixes (90.11 compliance):
- Replace 'deep-dive' (banned phrase) with 'deep reference'
- Rewrite routing rule to break 4-fragment sustained staccato
- Split 80-word Money lens paragraph at natural pivot point

* fix(course): 3 Sam-review Cycle 6 fixes in M1 walkthrough

1. Fix 1.2c→1.3 bridge: change premature "advance to Module 2" to
   "advance to the price test (Lesson 1.3)" — restores 4.8% vs 6.5%
   data contrast that teaches variant segmentation.

2. Fix 1.2a→1.2b bridge: add explicit transition "Now she needs to
   know who visits" before tracking lesson Input.

3. Fix 1.2c specificity: change "two ad variants with the same budget
   split" to "two ad variants, $200 each" — explicit dollar amount.

* fix(course): reframe 1.1 and 1.2b outcome lines as human outcomes, not grading rubrics

1.1: replace "scored >=14/20 across four lenses..." with "a stranger
reads and either says that is my problem or not me - instead of
sounds great" — moves scoring criteria to success check where it
belongs as a quality gate, not the first impression.

1.2b: replace tool-heavy "GA4 + Google Ads tag, or your platform
pixel, plus Clarity..." with "see who visits and what they click
- before you spend a dollar on ads" — frames WHY tracking matters
in money terms the burned founder cares about.

Both fixes address Sam persona feedback: outcome lines should name
the human outcome (what changes for the founder), not the internal
deliverable spec.

* docs(2605): add OUTCOME vs OUTPUT rule to 30.03 section 2.2

Prevent scoring rubrics and tool lists from front-loading outcome lines.
Codifies the problem found in Sam persona review: outcome lines like
"scored >=14/20 across four lenses, with no blank below 2" overwhelm
a non-technical founder who has not yet learned what those terms mean.

New rule: The outcome line is a human result, not a grading rubric.
Scoring criteria and tool details stay in section 2.3 (concept block)
and section 2.5 (success check) where they belong as quality gates.

Includes before/after example table from actual 1.1 and 1.2b fixes.

* fix(course): replace em dashes with -- in new 1.1 and 1.2b outcome lines

Em dashes accidentally introduced in outcome line refactoring.
Replaced with voice-compliant space-dash-dash-space pattern.

* fix(course): apply 4 remaining multi-persona review fixes to M1

1. 1.2b time estimate: 10 min -> 25-35 min, explain account creation
2. Cost summary: add total M1 cost (~$325-625) to 1.3 footer
3. Walkthrough debugging beat: Mia pastes Clarity in body field,
   fixes in 30s. Realistic friction, teaches debugging.
4. Channel sequencing: add quick-rule channel selector to 1.2b
   step 1 so student can install tracking without reading 1.2c first.
   Done When tightened to require pixel+Clarity, not just one.

All 4 from Sam+Practitioner+Deep Analyst multi-persona audit.

* fix(course): add lens subheading to 1.1 + first-occurrence link rule + fix 6 unlinked services

* fix(course): remove non-critical time estimates from 1.2a and 1.2b

* fix(course): 10-perspective M1 review - 15 fixes applied across all 5 lessons

* fix(course): add campaign creation recipes to channel guide + wire 1.2c step 2

Structural issue A fix: step 2 was a black box ("Launch the
campaign"). Now links to 4 platform-specific recipes (Meta,
Google, LinkedIn, Reddit) each covering objective, budget,
audience, placement, creative, tracking, launch — conceptual
settings durable against UI changes. Budget note prevents
300-visit mismatch with conservative starter budgets.

* fix(course): resolve 1.2b/1.2c channel sequencing circularity

Structural issue B fix: 1.2b is now channel-independent (Clarity
+ GA4 only). Channel-specific pixel install moved to 1.2c step 1.

1.2b changes:
- Concept block: removed "If Google... If Meta/Reddit/LinkedIn..."
  conditionals. Now teaches only Clarity + GA4 (universal).
- Do-Now: removed pixel step and quick-rule, simplified to 3 steps.
- Error recovery: pixel error → GA4 error.
- Footer: Output/Done When/reflection all reflect Clarity+GA4 only.
- Frontmatter: description and keywords updated.

1.2c changes:
- Input: "tracking installed" → "Clarity + GA4 installed"
- New blockquote: "Pixel first" callout before Do-Now
- New step 1: install channel pixel (with Google Ads skip)
- Steps renumbered 1→5. Deeper reference updated.

Dependency now linear: 1.2b installs universal tracking → 1.2c
picks channel → installs pixel → launches campaign.

* fix(course): make 1.3 step 3 tool-agnostic (Mixo + Durable paths)

Structural issue C fix: step 3 was Carrd-only ("On Carrd: create
a hidden section..."). Now covers all three builders from 1.2a.

- Adds Mixo path: redirect to main page URL
- Adds Durable path: create /thanks page
- Keeps Carrd path: hidden section + anchor URL
- Restructured as clear two-option fork (skip vs set)
- Acknowledges Mixo same-URL tracking is rougher but works

* fix(course): medium-priority fixes - Do-Now consistency + description trims

Do-Now headers: all 5 M1 lessons now have consistent
blockquote-prefixed action labels.
- 1.1: > Write:  (was unlabeled numbered list)
- 1.2a: > Build:  (pre-existing)
- 1.2b: > Install: (pre-existing)
- 1.2c: > Launch: (was unlabeled numbered list)
- 1.3: > Price:  (was unlabeled numbered list)

All steps nested inside blockquotes with > prefixes
for visual consistency.

Description trims (SEO 120-155 chars):
- 1.2a: ~170 -> ~145 chars
- 1.2c: ~170 -> ~120 chars
- 1.3: ~185 -> ~120 chars

1.2b: Fixed backwards capitalization of "Founding
Hypothesis" -> "hypothesis" in concept block.

* fix(course): 6 fixes from M1 practitioner walkthrough audit

CRITICAL: restored GA4 property creation instruction in 1.2b
(accidentally deleted in structural fix B).

MEDIUM:
- 1.2a step 4: Mixo image upload location + AI image gen
  split into two-path fork (Gemini vs Unsplash/Pexels)
- 1.2a: async fallback for one-stranger clarity test
  (Loom recording or subreddit post)

LOW:
- 1.2c step 1: named all three platform managers
  (Meta Events Manager, LinkedIn Campaign Manager,
  Reddit Ads Manager)
- Channel guide: new "Before Your First Campaign"
  subsection with platform-by-platform account
  creation steps + timing cross-reference

* content(walkthrough): update Mia M1 walkthrough for structural fixes

1.2b: Mia now installs only Clarity + GA4 (channel-independent).
Meta Pixel deferred to 1.2c per structural fix B.

1.2c: Mia installs Meta Pixel as first action, then follows
the campaign creation recipe from the channel guide.
Input updated to "Clarity + GA4 installed."

1.3: Added Mixo redirect path mention (same-URL, rougher
but works) per structural fix C.

* content(walkthrough): polish Mia walkthrough - pixel sequencing + narrative tone

- Tracking bullet now shows install order: Clarity+GA4 (1.2b),
  Meta Pixel (1.2c)
- 1.2b Result softened from checklist tone to natural
  narrative: "She made a note: install Meta Pixel…
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