diff --git a/dev/backports/changelog/sync.go b/dev/backports/changelog/sync.go
index e0728b8a097..ca7eea3006a 100644
--- a/dev/backports/changelog/sync.go
+++ b/dev/backports/changelog/sync.go
@@ -86,7 +86,7 @@ func CreateSyncPR(entriesTSV, workingBranch, backportPRNumber, backportBranch, p
 		"--base", "main",
 		"--head", workingBranch,
 		"--title", prTitle,
-		"--label", "automation",
+		"--label", "backport:sync-changelog",
 		"--reviewer", "elastic/ecosystem",
 		"--body", body,
 	)